BOSS (Hugo Boss)

Training BOSS Bottled Beyond:
Recognize Boss

What was it about? We handled the launch of Boss Bottled Beyond, the brand’s most important men’s fragrance. We designed a premium training day at the Reforma 180 skyscraper for 180 beauty advisors and sales representatives, blending technical learning with emotional experiences.

We transformed the venue with a bold aesthetic of black, gold accents, leather, and ginger-inspired textures. in addition designed an immersive presentation stage, themed photo opportunities inspired by brand ambassadors Maluma, Bradley Cooper, and Vinícius Jr., and even a curated Blackseries menu. The highlight was a sensory workshop where guests created their own scented candle using the fragrance notes. A memorable luxury event!

Full-Service Solutions

• Adaptation of global luxury guidelines, visual concept, and black-and-gold set design.


• Technical production at the high-rise venue Reforma 180, LED screens, and classroom-style plenary setup.


• Creation of sensory experiences (a fragrance-inspired candle-making workshop).


• Themed catering with a Blackseries menu, signature non-alcoholic cocktails, and protocol coordination.

“ Events are a stellar way to connect with your people. In this project, we showed how experiences bring clients, influencers, and teams together.

Because the best marketing is built from the inside out, and at Tierra de Ideas we create experiences that take your brand to another galaxy, both inside and out. ”