BeneVision CDMX:
Mexico is the New Pink

BeneVision CDMX:
Engineering a Global Experience

What was it about? We were immensely proud to be selected by Benefit’s global team to design and operate its international convention in Mexico City, welcoming 125 leaders from around the world. The challenge was significant: transform corporate guidelines into an unforgettable four-day experience.

Our proposal fused the brand’s DNA (BeneVision) with contemporary Mexico under the concept "Mexico is the New Pink," dressing every corner with a unique visual system—from the pop-up store and photo opportunities to the mobile itinerary app we created. We handled the entire cycle: co-creation with headquarters, staff styling, immersive cultural workshops, and flawless production at iconic venues such as Lago Algo, Club de Banqueros, and The St. Regis Mexico City. A world-class event proving that when strategy and culture connect, the experience becomes unforgettable.

Full-Service Solutions

• Strategic communications, brief translation, and international public relations.


• Creative conceptualization, 3D spatial design, and development of a universal master graphic.


• Custom technology development
  (registration website and Attendee Mobile App with a social wall and networking).


• Full-service production, technical scouting, on-site operations, and logistics at premium venues
  (Lago Algo, Club de Banqueros, The St. Regis Mexico City).

“ The Benefit Global Leadership Conference 2025 brought together in Mexico City the energy, vision, and talent driving beauty worldwide. ”