Blush Clinic

Benefit Blush Clinic: Your Daily Dose of Glow

What was it about? We took Benefit’s global "Blush Clinic" concept to an entirely new level, creating a temporary immersive color clinic to launch Juice Stick and Play Daze for influencers, press, and consumers.

We transformed the spaces through a playful medical-prescription narrative: guests entered the Waiting Room, received a preliminary diagnosis, and explored Cheek-Up Stations staffed by doctors in pink coats. We designed everything from the interactive Glam Anatomy game and candy dispensers in prescription bottles to cocktail bars serving drinks in IV-style bags and pink-smoke Color Party nights. A 360° experience that set the digital ecosystem alight!

Full-Service Solutions

• Creative conceptualization, local adaptation, and Beauty Clinic experience design.


• Temporary architecture, complete set design, photo opportunities, and themed bars.


• Social media content strategy, interactive games, and personalized gifting.


• Logistics, VIP hospitality for influencers, signature catering, and transportation management

“ We planned every detail with an incredible creative team to build an experience where the new blush from @benefitmexico could be tested in different environments. From a Color Party to swimming in a cenote, we turned a makeup trial into a major event. ”