What was it about? We had the immense responsibility of producing Glossier’s historic arrival in Mexico with Sephora, making the country the iconic brand’s third global market. To celebrate, we transformed a private residence in Bosques de las Lomas (Casa Rombos) into a pink sensory universe designed for the country’s 50 leading influencers and content creators.
We designed a seamless immersive journey, from a welcome featuring the celebrated phrase "You Look Good" to educational stations where guests tried the brand’s core products. The experience included a Flower Bar for custom bouquets, a themed ice cream cart, meditation sessions, a picnic area with live music, and photogenic product displays that flooded social media. A high-impact launch that connected the brand organically with the Mexican community.
Full-Service Solutions
Creative conceptualization, the "Make Mexico Glossier" narrative, and master graphic development.
Selection, preparation, and temporary architecture at a luxury residential venue (Casa Rombos in Bosques de las Lomas).
Production of interactive experiences (Flower Bar, Make Your Paint, ice cream Chill Zone, and picnic area).
“Glossier, the brand that has won hearts across the beauty and personal care world, arrived in Mexico on April 17th. To celebrate its launch, Sephora once again trusted us as its creative agency. Our team brought the trendiest, most minimalist space to life—a setting of elegance and modernity designed to captivate the influencers and media attending the event.”
