House of Beauty

Sephora House of Beauty: The Unforgettable Tour

What was it about? We teamed up with Sephora once again to take the magic of House of Beauty nationwide, visiting Guadalajara, Querétaro, León, Cuernavaca, and more—a total of 15 cities, with a grand finale at Antara in Mexico City.

We handled the entire cycle, from the initial idea and immersive design of spaces for premium brands such as Dior, Fenty Beauty, and Rare Beauty to the complex operations and production at each location.

We coordinated logistics with content creators to make the event explode across social media, and the result was extraordinary: more than 30,000 attendees experienced the beauty event of the year. A nine-month success we are immensely proud of!

Full-Service Solutions

• Strategic communications and influencer amplification.


• Creative conceptualization and architectural space design.


• High-end production and installations (premium materials and photogenic setups).


• Multi-city logistics, hospitality, and end-to-end on-site execution.

“ House of Beauty became a memorable experience through months of planning, attention to detail, and teamwork, leaving its mark on the beauty world and on each of the more than 10,000 attendees. ”