Pop-Up Store Ulta x Uriage Bariésun
What was it about? We designed and produced a temporary pop-up store inside Ulta Beauty’s iconic Madero Street location in the heart of Mexico City’s Historic Center. Against the backdrop of the FIFA World Cup, we turned the entire city into the daily "playing field" we all share, positioning Uriage Bariésun’s Skin Shield technology as the skin’s best defense against urban sun, pollution, and screens.
Within an INAH-protected historic property, we created a gallery-style installation that contrasted heritage architecture with freestanding acrylic structures in the brand’s orange and blue palette. We installed a guided Tester Bar, photo opportunities with backlit mirrors, a giant suitcase-shaped photo set, and an interactive mini soccer field where visitors scored goals to win samples. The bold visual impact was visible through the glass façade and captivated hundreds of people!
