Benefit The POREfessional:
Meet the CEO of Shine Control
What was it about? We produced Benefit’s second most important launch of the year, presenting the Matte Primer and Power Powder innovations from The POREfessional line to 100 guests and beauty specialists. We developed an immersive 1980s-and-1990s-inspired experience under the concept "CEO of Shine Control," making every attendee feel in charge of their own skin.
We recreated a vintage corporate office with rotary phones, typewriters, old computers, and desks equipped with custom stationery and trial mirrors. We designed a main stage with wraparound screens for training, an interactive sticky-note wall, an iconic photo opportunity, and gift kits presented in executive metal briefcases. A memorable training day where nostalgia and beauty created the perfect synergy!
